How is innovation transforming tourism business models? By tackling the subject of innovation, this report touches upon an important dimension of tourism economics rarely examined at the international level. It provides information about the dynamics and characteristics of innovation in tourism, and gives examples of how business models are evolving as a result. It also aims to provide an important contribution to further research and policy work in this area. The report includes a discussion of the conceptual issues regarding innovation in tourism, it illustrates national and industry practices enhancing innovation in tourism, and provides insights into the potential role of tourism policy in innovation.

Part I. Towards an Innovation-Oriented Tourism Policy
-Chapter 1. Can the State Promote Innovation in Tourism? Should It? by Eric Scheidegger
-Chapter 2. Innovation and Tourism Policy by Peter Keller
Part II. Characteristics of the Innovation Process in Tourism
-Chapter 3. Innovation and Economic Growth by Nathan Rosenberg
-Chapter 4. Product Improvement or Innovation: What Is the Key to Success in Tourism? by Klaus Weiermair
Part III. Routinisation of the Innovation Process in Tourism
-Chapter 5. Has Innovation Become a Routine Practice That Enables Companies to Stay ahead of the Competition in the Travel Industry? by Martin Brackenbury
-Chapter 6. A Dynamic Conceptual Approach to Innovation in Tourism by Xavier Decelle
Part IV. Initiatives Enhancing Innovation in Tourism
-Chapter 7. The French Initiative for Innovation in Tourism: How to Rejuvenate Supply and Increase the Productivity of the Tourism Sector by Andre-Jean Guerin
-Chapter 8. Innovation in the Field of Market Communication and Marketing: The Australian Initiative by Bob Pegler
-Chapter 9. Malta: A Permanent Process of Innovation in Tourism by John C. Grech
-Chapter 10. E-Tourism: An Innovative Approach for the Small and Medium-Sized Tourism Enterprises (SMTES) in Korea by Chulwon Kim