Overview
Background
Workshop objectives
The issues paper
Session 1: Opening session
-Session highlights
-Presentation by Reinhard Kaiser, Welcome and introduction
Session 2: Present transport behaviour and what maintains it
Session highlights
-Presentation by Herbert Kemming, Present transport behaviour and what maintains it.
-Presentation by Ellen Matthies, A social psychologist’s perspective on transport behaviour and the effectiveness of soft measures
-Presentation by Charles Vlek, Motorised transport as a commons dilemma: ‘hard’ and ‘soft’ strategies for a sustainable balance
Session 3: Roles of soft measures in changing transport and other behaviour
-Session highlights
-Presentation by John Whitelegg, Roles of soft measures in changing transport and other behaviour
-Presentation by Tony Weggemans, The effectiveness of measures to change transport behaviour
-Presentation by Hermann Knoflacher, Roles of measures in changing transport and other behaviour
Session 4: How soft measures could be used to achieve EST
-Session highlights
-Presentation by René Diekstra and Martin Kroon, Cars and behaviour: psychological barriers to car restraint and sustainable urban transport
-Presentation by Peter Jones, Comments on the roles of soft measures in achieving EST
-Presentation by Jens Schade, Behaviour change in the field of transport: direct vs. indirect role of soft measures
-Presentation by Anders Berndtsson, Lars Palm, and Carl Odelberg, Higher fuel taxes or friendly persuasion how to influence the environmental thinking and behaviour of car drivers
Session 5: Special focus on the media, advertising, and marketing
-Session highlights
-Presentation by Werner Brög, Present situation: between Scylla and Charybdis
-Presentation by Werner Brög, Erhard Erl, and Nicola Mense, Individualised marketing: changing travel behaviour for a better environment
-Presentation by Michael Houben, Changing the world with the media?
-Presentation by Claudia Schury, On children’s feet around the world
Session 6: Developing advice for policymakers on the use of soft measures
-Session highlights
-Presentation by David Banister, Developing advice for policy makers on the use of soft measures: some thoughts
-Presentation by Joerg Beckmann, Soft measures – or seducing Europe’s transport users
-Presentation by Werner Reh, Some considerations about the use of soft policy measures for EST from the point of view of a non governmental organisation
-Further points made during the workshop discussions
-Responses to questions posed in the Issues Paper
-Conclusions for policy-makers on the use of soft measures
Appendix 1. Issues Paper: Soft Measures and Transport Behaviour
-Summary
-Chapter 1. Definition of terms; scope and purpose of this paper
-Chapter 2. The EST visions and their importance
-Chapter 3. Key factors in the movement of people
-Chapter 4. Other factors in transport behaviour
-Chapter 5. Roles of advertising
-Chapter 6. Quick review of some research on the effectiveness of soft measures
-Chapter 7. Conclusions concerning the use of soft measures
-Chapter 8. A step beyond soft measures: environmental supports for desired transport behaviour
-Chapter 9. Draft workshop recommendations
-Appendix: Five approaches to explaining human behaviour
-End Notes
-Appendix 2. Workshop programme