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OECD Studies on Environmental Policy and Household Behaviour
Greening Household Behaviour
Overview from the 2011 Survey
OECD Publishing , Publication date:  23 Jul 2013
Pages: 308 , Language: English
Version: Print (Paperback) + PDF
ISBN: 9789264180826 , OECD Code: 972013021P1
Price:   €55 | $77 | £49 | ¥7100 | MXN990
Availability: Out of print
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Other Versions:  E-book - PDF Format

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Tables: 25  Charts: 170 


Revised edition forthcoming June 2014.

Developing growth strategies that promote greener lifestyles requires a good understanding of the factors that affect people's behaviour towards the environment. Recent OECD work based on periodic surveys of more than 10 000 households across a number of countries and areas represents a breakthrough by providing a common framework to collect unique empirical evidence for better policy design

This publication presents a data overview of the most recent round of the survey implemented in five areas (energy, food, transport, waste, and water) and 11 countries: Australia, Canada, Chile, France, Israel, Japan, Korea, the Netherlands, Spain, Sweden and Switzerland.

The new survey confirms the importance of providing the right economic incentives for influencing our decisions. The findings indicate that "soft" measures such as labeling and public information campaigns also have a significant complementary role to play. Spurring desirable behaviour change requires a mix of these instruments.


Table of contents:

List of acronyms
Executive summary
Chapter 1. The environmental policy context
by Ysé Serret-Itzicsohn, Zachary Brown and Nick Johnstone
-1. Environmental policies targeting household behaviour
-2. The use of charges
-3. The use of grants to encourage households to invest in eco-friendly equipment or products
4. The use of eco-labels
5. Availability of environment-related services
6. Household attitudes towards environmental policies
Chapter 2. General household attitudes towards the environment by Zachary Brown, Nick Johnstone and Ysé Serret-Itzicsohn
-1. Using general attitudes and beliefs to design environmental policy
-2. Perceived importance of environmental concerns relative to other global issues
-3. Perceived seriousness of specific environmental concerns
-4. General trends in environmental attitudes
-5. Clusters of environmental attitudes across countries and correlation with household demographics
-6. Respondents’ satisfaction/dissatisfaction with aspects of their local environment
-7. Knowledge and beliefs about climate change
-8. Conclusions
Chapter 3. Household behaviour and energy use by Bengt Kriström
-1. Introduction
-2. Households’ electricity consumption and spending patterns
-3. Households’ energy choices in their residence
-4. Energy efficiency investments and behaviour
-5. Willingness-to-pay to use renewable energy
-6. Conclusions
Chapter 4. Household behaviour and transport choices by Claude Weis and KayW. Axhausen
-1. Introduction
-2. Overview
3. Clustering households by their environmental concerns
-4. Car ownership
-5. Car use
-6. Household choice of transport mode for frequent trips
-7. Support for government policies to reduce vehicle CO2 emissions
-8. Conclusions
Chapter 5. Household behaviour and water use by Quentin Grafton
-1. Introduction
-2. Research on the drivers of water conservation
-3. Overview
-4. Analysis and results
-5. Preliminary policy implications
-6. Conclusions
-Appendix 5.A1. Definition of variables
Chapter 6. Household behaviour and food consumption by Katrin Millock and Céline Nauges
-1. Introduction
-2. Organic food consumption
-3. Factors that would encourage consumption of organic food
-4. Food waste, food “miles” and animal welfare
-5. Environmental labelling and trust
-6. Willingness-to-pay (WTP) for organic produce and animal welfare
-7. Conclusions
Chapter 7. Household waste generation, recycling and prevention by Ofira Ayalon, Sharon Brody and Mordechai Shechter
-1. Introduction
-2. Research on the impacts of waste policies and the role of households’ characteristics
-3. Waste generation
-4. Disposal of waste containing hazardous materials
-5. Waste separation and recycling
-6. Attitudes towards waste management policies
-7. Conclusions
Chapter 8. Household attitudes across environmental domains and time by Nick Johnstone, Zachary Brown and Ysé Serret-Itzicsohn
-1. Willingness-to-pay for different “environmental” goods
-2. Reported motivations to conserve resources (energy and water)
-3. Recognition of labels
-4. Stated and actual behaviour
-5. Households’ adoption of technological innovations
-6. Comparison of selected responses from the 2008 and 2011 surveys
-7. Conclusions
Annex A. OECD 2011 Survey: Questionnaire
Annex B. OECD 2011 Survey: Implementation

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