Creating jobs is a key element in any development strategy. Rural employment enhancement policies must be linked to the broader national job strategy. Employment creation in rural areas, however, needs to strike a balance among policy measures shaped by territorial differences. Indeed the variety of economic, social and environmental situations makes creating employment in rural areas particularly complex for governments. This study focusses on measures that governments can take to promote employment in rural areas. Four policy fields are examined -- direct aid, indirect aid, human resources, and infrastructures -- and their utility in an integrated approach to employment creation presented. A typology used to analyse the relevance of these policy measures stresses rural differences and also suggests how to adress them when considering effective employment creation strategies.