Online Bookshop Home  
Login  |   Your account  |   Bookshelf  |   View Shopping Basket Help
Search  for   in 
  Search Tips   •   Advanced Search
You are in > OECD Bookshop > Publication Page

OECD Studies on Environmental Policy and Household Behaviour
Greening Household Behaviour
The Role of Public Policy
OECD Publishing , Publication date:  08 Mar 2011
Pages: 192 , Language: English
Version: Print (Paperback) + PDF
ISBN: 9789264063624 , OECD Code: 972010141P1
Price:   €30 | $42 | £27 | ¥3900 | MXN540 , Standard shipping included!
Availability: Available (Print on Demand)
Add to basket Look inside Email-it    

Other languages:  French (Available (Print on Demand))
Other Versions:  E-book - PDF Format

Related titles

Tables: 32  Charts: 74 


Developing growth strategies that promote greener lifestyles requires a good understanding of what factors affect people’s behaviour towards the environment. Recent OECD work based on periodic surveys of more than 10 000 households across a number of countries and areas represents a breakthrough by providing a common framework to collect unique empirical evidence for better policy design.

This publication presents responses from the most recent round of the OECD survey implemented in 2011 in 5 areas (energy, food, transport, waste and water) and 11 countries: Australia, Canada, Chile, France, Israel, Japan, Korea, the Netherlands, Spain, Sweden and Switzerland.

Analysis comparing the data across countries, policy conditions and households’ characteristics reveals which measures most effectively change behaviour. Each round of the survey also allows to track changes over time and to explore new emerging issues.  

The new survey confirms the importance of providing the right economic incentives for influencing our decisions. The findings indicate that “soft” measures such as labelling and public information campaigns also have a significant complementary role to play. Spurring desirable behaviour change requires a mix of these instruments. 

This book is a milestone for all those interested by the challenging question of ways to promote greener behaviour, from policy makers to individual citizens.  

Table of contents:

List of acronyms
Executive Summary
Chapter 1. Policies, Environmental Norms and Household Characteristics
Why household behaviour matters
-The environmental policy context
-The role of environmental attitudes and norms
-Variation across economic and demographic characteristics
-Annex 1.A1. Household Characteristics and Environmental Norms and Attitudes
Chapter 2. Residential Water Use
-Determinants of water consumption
-Determinants of water saving behaviours and investments
-Willingness-to-pay for improved water quality
Chapter 3. Residential Energy Use
-Main factors influencing energy consumption and energy-saving behaviour at home
-Main determinants of investment in energy-saving equipments.
-The demand for renewable energy
-Conclusions and policy implications
Chapter 4. Waste Generation, Recycling and Prevention
-Waste generation
-Waste recycling
-Waste prevention
Chapter 5. Personal Transport Choices
-Literature review
-Mode choice
-Car ownership, choice and use
-Public transport accessibility and use
-The determinants of mode choice
-Conclusions and policy implications
Chapter 6. Organic Food Consumption
-Main motivations to consume organic food
-The role of labelling and certification
-Main difference in attitudes and behaviour across households
-Willingness-to-pay for organic foods
-Conclusions and policy implications
Chapter 7. Conclusions and Policy Implications
-General cross-cutting policy lessons
-Area-specific conclusions and policy implications
-Moving forward
Annex A. Methodology and Project Implementation
Annex B. OECD Questionnaire
Annex C. Research Teams Involved in the 2008 OECD Household Survey Data Analysis
Annex D.
Key Policy Issues Examined

Back Back to top