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Now more than ever, governments are striving to mobilise greater tax revenue domestically. To do so, they are increasingly reaching out to inform and engage today’s – and future – taxpayers. They aim to foster an overall “culture of compliance” based on rights and responsibilities, in which citizens see paying taxes as an integral aspect of their relationship with their government. Taxpayer education is the bridge linking tax administration and citizens and a key tool to transform tax culture. Covering innovative strategies in 28 countries, this publication offers ideas and inspiration for taxpayer education, literacy and outreach. It helps revenue authorities in developing countries to strengthen the tax morale and tax compliance of their citizens.

This chapter presents Costa Rica’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on one specific element, the “Tribute to My Country” games room. It finally looks at the impacts of the initiative and gives an outlook on next steps.

This chapter presents Bhutan’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on one specific element, the bookkeeping workshops for small and micro-enterprises. It subsequently looks at the impacts and lessons learnt of the initiative, followed by an outlook on next steps.

This chapter presents Nigeria’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on one specific element, the television soap opera “Binding Duty”. It finally looks at the impacts and lessons learnt of the initiative.

This chapter presents Kenya’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on one specific element, the Schools Outreach Programme. It finally looks at the impacts and lessons learnt of the initiative.

This chapter first introduces the concept of taxpayer education and how it can strengthen tax compliance and the state-citizen relationship. The second part summarises the wide range of ways that national tax administrations of developing countries use to explain how and why taxes should be paid. Finally, the chapter highlights the obstacles and challenges that taxpayer education programmes face and concludes with some avenues for future discussion.

This chapter presents Uruguay’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on one specific element, tax-themed computer games. It finally looks at the impacts and lessons learnt of this initiative.

This chapter presents Korea’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on one specific element, the tax classes for business. It finally looks at the impacts of the initiative.

This chapter presents Turkey’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on one specific element, the initiative to simplify rental income returns. An additional section provides information on the staffing and costs of this project. It finally looks at the impacts and lessons learnt of the initiative.

This chapter presents Jamaica’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on one specific element, the Schools Taxpayer Education Programme (STEP). An additional section provides information on the staffing and costs of STEP. It subsequently looks at the impacts and lessons learnt of the initiative, followed by an outlook on next steps.

This chapter presents Singapore’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on one specific element, the No-Filing Service (NFS). It subsequently looks at the impacts and lessons learnt of the initiative, followed by an outlook on next steps.

This chapter presents Burundi’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on one specific element, the taxpayer identification number (TIN) campaign in the informal sector. It subsequently looks at the impacts and lessons learnt of the initiative, followed by an outlook on next steps.

Taxpayer education is rapidly becoming a strategic business line of tax administrations. As governments and their tax administrations the world over are exploring alternative approaches to complement traditional enforcement-based techniques, they turn to taxpayer education programmes to improve tax compliance and tax morale.

This chapter presents Colombia’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on one specific element, the digital signature and online filing campaign. It finally looks at the impacts and lessons learnt of the initiative.

This chapter presents Zambia’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on one specific element, the tax chat on the radio. It subsequently looks at the impacts and lessons learnt of the initiative, followed by an outlook on next steps.

This chapter presents Rwanda’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on specific elements – the Taxpayers’ Day, tax friends clubs and tax advisory councils. It finally looks at the impacts and lessons learnt of those initiatives.

This chapter presents Estonia’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on one specific element, the e-Tax/e-Customs Initiative. It finally looks at the impacts and lessons learnt of the initiative.

This chapter presents Brazil’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on one specific element, the university-based centres for accounting and tax support. It subsequently looks at the impact and lessons learnt of the initiative, followed by an outlook on next steps.

This chapter presents Peru’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on one specific element, the Master Strategy for Tax Education. It subsequently looks at the impacts and lessons learnt of the initiative, followed by an outlook on next steps.

This chapter presents Malaysia’s taxpayer education programme. It first gives an overview of the whole programme and its objectives, followed by a focus on one specific element, the tax fun for children activities. It finally looks at the impacts of the initiative.